We make meaning

We are drivers of meaning. We research and propose
new reasons for people to rethink their attitudes and
act towards pressing social topics.


To make radical new meaning for pressing social topics.

Quirqie reinterprets the meaningful experience that pressing social topics offer us. We create new reasons for people to address them.


A mindset focused on societal progress being the status quo.

Quirqie wants a new status quo: a mindset with the intrinsic motivation to rethink attitudes and actions in the interest of societal progress.

The person behind Quirqie

Olivier Wouters is the meaning maker that founded Quirqie. He was born and raised in a design office. The designers and architects there taught him how to use design and IT to innovate.

In 2016, Olivier graduated as MSc Information Studies at the University of Amsterdam. He since specialised in Design Thinking and Design-Driven Innovation.


Our blog ‘What do you mean?’ just launched!

This is the blog series for new designers. We cover the different tools and techniques that designers use to innovate and explain how to use them.

How to Determine in a Design Sprint?
How to Develop in a Design Sprint?
How to Decide in a Design Sprint?


Our new podcast ‘Why in the world?!’ is now live!

Learn how the world can become a better place with the help of a simple change of meaning. We tackle a new social topic each episode.