The foundation for future success
As children learn about themselves and the world, their brains form over a million neural connections each second. It is these earliest moments that matter the most.
The Cradle Case is a sponsored kit that encourages and guides parents to make the most of this period of rapid development. It is a starter kit for a child’s future success.
Sponsored success
The Cradle Case is a kit packed with tools and tips that help parents support their little one’s development. Companies sponsor the contents of the kit and enable parents to order the box free of charge.
A gamified gift
Inside the Cradle Case is a letter with a quest for the parents to take on: To put together a photo book that captures all important milestones of the first 12 months of their child’s life, with the help of the contents of the Cradle Case.
Memorialising milestones
Each box contains a helpful gift and a card that encourage parents to think about, capture and celebrate the milestone with their child.
The Cradle Case features 20 boxes. Each one is connected to one of the 20 milestones their newborn could reach in its first 12 months.
Each box contains a helpful gift and a card that encourage parents to think about, capture and celebrate the milestone with their child.
After 12 months, when all boxes are open, parents can request the photo book. A keepsake for parents to store memorabilia, cards, and photos in.
Did you know?
Your little one knows what music you like
Babies learn much faster than adults
Your little one loves your scent
